Oct 11, 2014

A good post from Dick Puddlecote’sblog.
Electronic cigarettes can be shown in UK TV adverts from 10 November, the Committee of Advertising Practice says.While the advertising of e-cigarettes on TV is currently allowed, the device itself must not appear on screen.I expect the reactionary dinosaur wing of the tobacco control industry were spitting scales at this news because it’s another big step towards a rightful general acceptance of e-cigs by society at large.Indeed it is, but as anyone who knows anything about e-cigs is aware (not applicable to aforesaid tobacco control dinosaurs) e-cigs are not tobacco products.
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